According to the policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain name is registered with must be correct and accurate at all times. Furthermore, this info is freely available on WHOIS lookup websites and while this may be okay for companies, it may not be very convenient for individuals, because anyone can see their names and their personal email and home addresses, particularly in an age when identity fraud is not that uncommon. For this reason, domain name registrars have come up with a service that conceals the details of their clients without editing them. The service is referred to as Whois Privacy Protection. In case it’s activated, people will view the details of the registrar company, not those of the domain owner, if they make a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain name extensions, but it’s still impossible to hide your personal details with certain country-code ones.